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This past week I had the pleasure of spending time with Bon Jovi star Richie Sambora and his fabulously fashionable business partner Nikki Lund at their Nikki Rich Clothing suite in West Hollywood.
Big things are on the horizon for this pair. Already their chic clothing line is being launched on ShopChannel Japan, which, if you didn’t already know is monstrously huge in the Far East, but elite mid-west chain Von Maur has also snapped up the burgeoning brand for all 28 of their department stores, set to debut in August. Not forgetting the upcoming launch on US telly’s HSN.
Wow… Like I said, big things indeed!
Nikki told me: “Richie and I are so excited to build a relationship with ShopChannel Japan, a company that we respect and that reciprocally respects our brand.
“Knowing as much as I do about fashion and culture in Japan, it is a tremendous honor and great opportunity to have been chosen to debut our clothing on ShopChannel.
“Richie and I look forward to this amazing adventure.”
Richie and Nikki met years ago when Nikki was the lead singer of a Los Angeles band called Secret Mind and her self-made stage costumes caught his eye. In an instant, a partnership was born.
Since then, the dynamic designing duo have been dressing celebrities including Miley Cyrus, Carrie Underwood, Demi Lovato, Kelly Clarkson, Kate Beckinsale, and Nicole Sherzinger for several years now, and they are determined to bring beautiful, affordable, contemporary fashion to the rest of us.
Considering the ‘Nikki Rich’ Fall 2013 Collection only had its US debut in March, its sudden success is a good sign that Nikki Lund is poised to become a rock-fashion star in her own right!
For more information on Nikki Rich Clothing visit: NikkiRichClothing.com
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