CONGRATULATIONS to the British Weekly’s own Craig Robert Young, who has been revealed as the face of Jaguar’s new marketing campaign, ‘Follow the Villain’.
Regular readers of this newspaper will recognize Craig as the mover and shaker behind Brits in LA, the ever-expanding local social group he founded with Eileen Lee. But Craig is also a busy working actor, and his upcoming association with Jaguar looks certain to set hearts (not just cars), racing.
The luxury car-maker made quite a splash with their US Super bowl commercial earlier this year. Titled “Its Good to Be Bad”, the ad featured Jaguar’s new F-type performance car and a slew of renowned British acting talent including Avengers star Tom Hiddleston and Oscar-winning actor Ben Kingsley.
The Follow the Villain online miniseries features a mysterious baddie (Craig), four stunning Jaguar cars, an enigmatic leading lady, a group of antagonists, and some dramatic car chases amid striking locations.
Craig’s career in on-screen villainy started on the UK award-winning TV series “Dream Team” portraying ex-con turned-pro soccer player Alex Wilkinson. Following his move to America he secured a succession of leading roles that including three of J.J Abraham’s hit productions; “Lost,” “What About Brian” and the cult sci-fi phenomenon “Fringe”. He is perhaps best known for his recurring role as the villainous Dracul Comescu in NCIS: Los Angeles.
Craig told us of his role in the latest Jaguar promotion: “I was thrilled to get behind the wheel of this beautiful, sleek, high-performance machine. 550 horsepower is sheer winning in style and I am thrilled and honored to be chosen as the next super-villain in this fantastic series.”
Craig hits the big screen this coming fall playing a good guy in the multiple award-winning “Return to the Hiding Place” following a successful limited release in eight cities in the US earlier this month.
Jaguar will be rolling out all five commercials with the hashtag #followthevillain.
The Jaguar R series | part 1: click HERE
The Jaguar R Series | Part 2: click HERE |
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