[adrotate banner=”83″]
A drink by Coca-Cola isn’t an obvious choice for a supermodel to front. I was a bit confused: what’s this new green can got that regular Coca-Cola doesn’t, and what’s with a model agreeing to be the face of it?
But, Rosie Huntington-Whiteley is about to have you green with envy!
R H-W showcases her tall, slim figure for Coca-Cola’s latest campaign for their new soda, Coca-Cola Life.
The supermodel rocks an eye-catching gorgeous green gown in most of the shots, you know, to hint at the matching Coke bottle in her hands.
It turns out that the hype is more about what Coca-Cola Life doesn’t have (a third less sugar, and a third less calories thanks to stevia leaf extract and other natural sweeteners) than what it does, and it also turns out Huntington-Whiteley comes with a similar approach to staying healthy; “I am really excited to launch Coca‑Cola Life. Coca‑Cola Life lets me enjoy the great taste I love but with a third less sugar and a third fewer calories.
“I’m a great believer in not denying yourself when it comes to what you eat and drink but like everything in life it’s about finding a healthy and happy balance,” she said.
Rosie adds, “My favourite moments are when I’m with hanging out with my friends and family, cooking and eating good food, sharing funny stories and dancing and singing to great music.
“I love to relax at home with my dogs, go swimming in the sea and take long walks in the countryside. Sometimes it’s the simplest of things that can make you happy.”
To celebrate the launch, Rosie opened the Coca‑Cola Life boutique on London’s swanky South Molton Street. The doors are open to the public and people are invited to try the new brand from an installation wall to be in with the chance of winning a Coca‑Cola Life prize, including a long weekend in New York City.
That’s marketing genius for you!
[adrotate group=”8″]
