From the big screen to acting on the internet! British legend Jude Law appears to have swapped the bright lights of Hollywood for YouTube after starring in a new 10-minute short…
Teaming up with veteran Italian thesp Giancarlo Giannini, Law has brought a touch of the big screen to the web in the second installment of Gentleman’s Wager, an online commercial from classic whisky brand Johnnie Walker’ Blue Label.
The short is a follow up to the uber-successful first Gentleman’s Wager spot, released in 2014 which saw the brand team up with F1 driver Jenson Button. The clip raked in over 11 million views.
The latest installment sees Law and Giannini become locked in a bidding war over a classic racing car and follows Jude racing through Italy to Monaco in scenes more suited to a Chanel advert.
42-year-old Jude does okay behind the wheel but he isn’t quite at F1 level just yet and we don’t Button or current F1 champ Lewis Hamilton have anything to worry about quite yet…
The actor admitted he couldn’t get enough of driving a classic vintage French roadster during filming: “Being behind the wheel of the Delahaye 135S racing car, driving through the rolling hills of Italy and out to Monaco, well… I consider myself a lucky man!”
The first film saw Law bet he could win Giannini’s yacht, and now, after another wager set in Giannini’s beautiful Italian palazzo, he sets out to win a vintage car in an old-fashioned road race.
Law looks debonair throughout, even when covered in engine oil – could this be an extended audition tape for Bond? – and the film, once again directed by Jake Scott, is gorgeously shot in the world of the super-rich. While a ten-plus minute piece of content is surely a gamble for any brand, in this case the wager pays off.
Guy Escolme, the global brand director at Johnnie Walker, said: “An extension of the brand’s new ‘joy will take you further’ campaign, which shows that joy is the fuel of progress, The Gentleman’s Wager II promotes the idea that a little gratitude goes a long way, not least in delivering joy.
“It also signals our commitment to continue to invest in the Johnnie Walker brand to drive the next decade of growth for the world’s best-selling Scotch whisky.”
The ad was written by Mike Bryne, Lars Jorgensen, Martin Ginsborg, Zach McDonald and Mark Sarosi, who also art directed the spot.
Good stuff!
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