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Shamed it-girl Peaches Geldof has been axed by lingerie giants Ultimo after naked – and allegedly drugged up – pics of her appeared on the internet. Sensible move by Ultimo CEO Michelle Mone!
Shots of her cavorting with a grotty-looking fellow known only as ‘thatscoolben’ (is it just me or does he look like Jeremy from Channel 4’s Peep Show?) after boozing and (according to Ben) taking heroin were all over the web this weekend, meaning Peaches was at the centre of yet another gossip scandal.
Reps for Geldof of course deny allegations of drug taking but yesterday her management was locked in talks to save her 100,000 a year contract with the brand, which er, failed. They axed her and pulled no punches in saying it was for setting a bad example.
In a statement they said: “We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract.
‘Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.
‘We are in the process of removing Peaches from the website and we are working with Debenhams to remove her visuals form all Miss Ultimo shops and window displays throughout the UK.’
I’m not surprised the knicker folks are so angry. I mean, in the one picture she’s wearing underwear, it’s not even Ultimo… How verrrry dare she!
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