Bump and Grind? Chezza flaunts that tummy in L’Oreal Prince’s Trust campaign

 

 

Now that Cheryl Tweedy is officially pregnant, she can’t get enough of flaunting her bump.

The former Girls Aloud singer showed off her prominent baby protuberance, confirming reports that she and boyfriend Liam Payne are expecting a child.

The singer has posed for a photograph featuring celebrities including Dame Helen Mirren and Katie Piper, published in conjunction with a Prince’s Trust new programme.

Cheryl had broken her social media silence last week to announce that she has found a site in Newcastle to open a Prince’s Trust centre for vulnerable young people.

In the official video for ‘All Worth It’ the camera focuses on the star’s tummy, which she is cradling with both hands.

Cheryl tells the camera: “We’re all worth it” while sitting on a chair.

Helen Mirren says: “Famous words I know, but L’Oreal Paris has always believed that everyone is worth it, whoever you are…” with Louisa Johnson finishing: “And wherever you’re from.”

Cheryl then seemingly references her beau Liam’s debut song with One Direction, saying: “What makes us different is what makes us beautiful.”

The camera zooms out to show Cheryl posing happily with her hand on her hip, proudly displaying her bump in front of a neutral background.

The ambassadors of the campaign go on to explain that L’Oreal and the Prince’s Trust are teaming up to help 10,000 young people with confidence and self-worth building.

They will be providing confidence training, with help on everything from interviewing to body language, in an effort to reduce self-doubt in young people.

Cheryl had previously not confirmed her pregnancy, although she was sported with a prominent bump at several events.

This will be Cheryl, who has been married twice before, and Liam’s first baby.

While Cheryl was preparing to officially debut her bump, Liam, 23, was at the BRIT Awards earlier this week where he accepted the Best British Video gong for One Direction’s History.