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It’s Posh ‘n’ Specs!
Forget pricey ad campaigns, Victoria Beckham has it truly sussed…
I just looked at my Twitter page and noticed Mrs. Becks has found a very clever way of promoting her new sunglasses range without the use of expensive marketing and PRs.
Victoria is married to the very man advertisers pay millions to. So what does she do? VB gets hubby David to pose, purley whites and all (probably in the comfort of their own home) in a pair of her Classic Aviator-style shades, then plasters the pic all over the internet for every tabloid to jump up on… And they will!
I can just hear Posh saying, “ere David, wear these for a minute, let me take a picture!”
Not two minutes later the pic is posted on her Twitter page.
Such effective marketing, and not an airbrush in sight! In a few hours the world catches sight of her handy work and it goes viral, thus proving she’s actually quite an innovative businesswoman!
One has to hand it to Mrs. Beckham; she knows how to play the game.
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