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There’s just no stopping this woman. Her name is Tamara Mellon. Only a few weeks ago my old pal received an OBE from the Queen for services to the fashion industry and it only seems like yesterday that Tamara shared with me her idea to design shoes to make her living.
At the time, she asked me who could help promote her then little-known brand Jimmy Choo in Hollywood… I suggested she try Marilyn Heston, “she might be able to help you…” I said. And indeed, Tamara Yeardye, as she was known as back then, took my advice.
In 1995, I had Tamara (no stranger to sexy shoots) pose naked with ‘It’ girls Tara Palmer-Tomkinson and Tamara Beckwith for a photo shoot for Tatler magazine — modeling handbags by Deborah Anderson which covered their ever-so-pert tushes. It was clever publicity stunts such as this that helped her in the promotion of Jimmy Choo shoes, using the elite on the fashionable party circuit to help boost her business.
It worked! Nowadays, Mellon is the toast of society, the envy of every wannabe businesswoman, has A-list men throwing themselves at her feet, oh, and I forgot to mention her personal fortune is estimated at around $200 million dollars (ahem…or so).
Today, Ms. Mellon, has made world news yet again, er, not because she has a new celebrity boyf’, but surprisingly she has just been appointed by the British Prime Minister David Cameron, to become a global trade envoy for Great Britain (a similar role to that of Prince Andrew).
From Jimmy Choo to a posh government view, the global trade industry just became a lot more interesting thanks to the marvelous Tamara Mellon, the first of a new breed of trade emissaries for our country, with not a bad pair of, um… melons on her either…Good thinking Prime Minister!
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